Sofia Rojas Aguirre

Sofia embodies values such as perseverance, respect and commitment, which she consistently applies in her professional practice.

She specializes in advising startups, with a particular focus on the fintech sector, an area in which she has developed in-depth research that allows her to understand the challenges and opportunities of the ecosystem.

With a clear understanding of the existing legal gaps in Bolivia, she offers her clients strategic and tailored solutions to help them thrive in a constantly evolving environment.

Favorite book

Favorite book

Pastime

Highlights of the work

Advising a financial technology start-up on regulatory gaps in the country's financial services industry.

Advised in a case regarding identical trademarks, considering that one of them was previously registered in a member country of the Andean Community (CAN).

Advice on the process before the competent authority on border measures (customs) for the commercialization of products of a registered trademark without a license for use.

Qualifications and memberships